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Understanding <a href=https://npprteam.shop/en/articles/facebook/why-facebook-remains-a-core-platform-for-media-buying-in-2025/>Facebook ad targeting strategies for media buyers 2026</a> is essential for staying competitive in a privacy-driven advertising landscape. As third-party cookies phase out and iOS tracking restrictions persist, Facebook's first-party signal infrastructure has become the backbone of modern media buying. The platform's advanced audience matching, conversion API refinements, and contextual targeting options allow buyers to maintain performance without relying on cross-domain user data. Professional media buyers who master these targeting mechanics can continue scaling campaigns while competitors struggle with attribution gaps. Learn how to leverage Facebook's evolving signal architecture to rebuild audience precision and drive measurable ROAS growth in 2026.